The earliest boutique hotels appeared in the early 1980s, the first two being The Blakes Hotel in South Kensington, London, and the Bedford in Union Square, San Francisco. The term boutique hotel, however, appeared much later in 1984, created by Steve Rubell. He compared his own establishment, Morgans Hotel, to a small boutique, which obviously wants to emphasize its exclusivity and distinguishes it from other hotels that grow up everywhere, like the monolithic department stores.
This is not said by boutique hotels are a modern invention. There are many documented events or similar accommodation experiences, dating back to the 13th century, when staging records were set up for travelers in Mongolia and China.
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